.Bindinc. VOD Insights

Bindinc. VOD Insights shares some monthly insights from the
Subscription Video on Demand (SVOD) market with MBS. This provides
insight into the demand for content on platforms such as Netflix, Videoland or
Amazon Prime from previous month's data. This month we zoom in on women from 35 to 44 from data from February and March 2024.

Interested in learning more about the insights below and the possibilities of VOD Insights data? Then leave here leave your details here.

 

This month:

Top 5 Titles

Viewing share by platform

February and March

Women 35 to 44

Top Title

For the most popular title of this month's target audience, we've cranked out the 3 most interesting insights. This month it is for Married at First Sight on Videoland. The benchmark in the charts below show the average of all titles on the platform.

Engagement score

Engagement score / attentive reach

Indicates how attentively viewers watched, where 0% means complete distraction and 100% means complete attention.

Binge Score

Show to what degree the viewer got the urge to watch multiple episodes in a row (binging), on a scale of 1 to 5.

Binge score
Appreciation score

Appreciation score

This shows the average rating of the title, given on a scale of 1 to 10, compared to the benchmark.

Top Genre

The most popular genre for this audience in the past month was...

Drama

The genre of drama, also known as "dramatics" in Dutch, encompasses a wide range of stories that explore the emotional and psychological development of characters. 
These stories often focus on intense human emotions, conflicts and relationships. They can take place in a variety of settings, ranging from everyday situations to historical events or fantasy worlds. The purpose of dramatic stories is often to make the viewer reflect on human nature, ethics and morality, and to evoke emotional responses such as empathy, sympathy or reflection. Typical elements of the drama genre include complex characters, intriguing plots, and emotionally charged dialogue. 

Titles

These 5 titles have the greatest reach among the target audience in the chosen time period.

  1. Married at first sight
  2. One day
  3. Shameless
  4. Fool me once
  5. Love is blind

Videoland

Netflix

Netflix

Netflix

Netflix

Maktaandeel

Viewing share by platform

The view share indicates what proportion of the total viewing volume is attributable to a specific target group. Shown here is the SVOD platform with the largest view share of the target audience for the month compared to the average.