.Bindinc. VOD Insights
Bindinc. VOD Insights shares some monthly insights from the
Subscription Video on Demand (SVOD) market with MBS. This provides
insight into the demand for content on platforms such as Netflix, Videoland or
Amazon Prime from previous month's data. This month we zoom in on women from 35 to 44 from data from February and March 2024.
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This month:
Top 5 Titles
Viewing share by platform
February and March
Women 35 to 44
Top Title
For the most popular title of this month's target audience, we've cranked out the 3 most interesting insights. This month it is for Married at First Sight on Videoland. The benchmark in the charts below show the average of all titles on the platform.
Engagement score / attentive reach
Indicates how attentively viewers watched, where 0% means complete distraction and 100% means complete attention.
Binge Score
Show to what degree the viewer got the urge to watch multiple episodes in a row (binging), on a scale of 1 to 5.
Appreciation score
This shows the average rating of the title, given on a scale of 1 to 10, compared to the benchmark.
Top Genre
The most popular genre for this audience in the past month was...
Drama
The genre of drama, also known as "dramatics" in Dutch, encompasses a wide range of stories that explore the emotional and psychological development of characters.
These stories often focus on intense human emotions, conflicts and relationships. They can take place in a variety of settings, ranging from everyday situations to historical events or fantasy worlds. The purpose of dramatic stories is often to make the viewer reflect on human nature, ethics and morality, and to evoke emotional responses such as empathy, sympathy or reflection. Typical elements of the drama genre include complex characters, intriguing plots, and emotionally charged dialogue.
Titles
These 5 titles have the greatest reach among the target audience in the chosen time period.
- Married at first sight
- One day
- Shameless
- Fool me once
- Love is blind
Videoland
Netflix
Netflix
Netflix
Netflix