Meet our team

Allard Posthumus

Founder & CTO

Babette van der Reijden

Product owner

Volodymyr Havrysh


Maxim Chislov

Test engineer

Arthur Hoogendijk


Maaike de Vries-Oldenburg

Product owner

Yuri Gumbs

Head of development

Daan Posthumus

Data Analyst

Knaar Visser

Director Operations

Yoram Tap

Operations manager

Patrick van der Kleij

​System administrator &


Roman Kvasnyy


Lisa Berentschot

Product owner

Indy Beck

Support coordinator

Jeroen Vonk


Valeriy Argunov


Kelly van Baar


Berry Schuit



In the early nineties, the founder of Media Buying Systems, Allard Posthumus, was obsessed by TV audience ratings...

...Using data to optimize TV and radio programs and advertising campaigns inspired him to create a system capable of reporting all kinds of audience figures. The first version of a campaign planning system “MediaView” was born. Over the years MediaView has evolved from a relatively simple system to a comprehensive suite covering the complete process of buying radio and TV airtime. It covers the initial plan to the invoicing afterwards and everything in between.

These days we are working on making our products more efficient and smarter by using AI solutions and providing the market with near real-time AV data for different dashboarding tools.