In the early nineties, the founder of Media Buying Systems, Allard Posthumus, was obsessed by TV audience ratings...
...Using data to optimize TV and radio programs and advertising campaigns inspired him to create a system capable of reporting all kinds of audience figures. The first version of a campaign planning system “MediaView” was born. Over the years MediaView has evolved from a relatively simple system to a comprehensive suite covering the complete process of buying radio and TV airtime. It covers the initial plan to the invoicing afterwards and everything in between.
These days we are working on making our products more efficient and smarter by using AI solutions and providing the market with near real-time AV data for different dashboarding tools.