MediaView TVPlan enables users to cover the complete process of buying TV airtime in a single efficient system. Every campaign starts by calculating where the requested audience can be reached effectively at the lowest possible price. MediaView is fully integrated with all major publishers making it easy to get price info, request airtime, and evaluate schedules.
Our current focus is a one-stop-shop suite for all media buying and reporting (TV + online). Currently, each campaign contains an integrated Programmatic Video part to extend your TV campaign. Our own Mediaview programmatic bidder is connected with the major supply partners (SSPs). In the near future, our own Mediaview bidder will employ audience data to optimize online video in combination with the linear TV part of the campaign. Click here for the product roadmap.
As part of the TVPlan suite we have a TVReport module capable of reporting everything from simple timeband ratings to switch behaviour and competitor analysis. All our systems are available in the cloud as well as on premise.