MediaView TVPlan enables users to cover the complete process of buying Television in a single system. Every campaign starts with calculations on where the requested audience can be reached effectively at the lowest possible price. MediaView is fully integrated with all major publishers making it easy to get price info, request airtime, and evaluate schedules. We are currently integrating SKO online video. This gives planners insight into combined reach (TV + online) of their campaigns.
Our very powerful management info analysis enable our users to data mine all aspects of the buying process.
As part of the TVPlan suite we have a TVReport module capable of reporting everything from simple timeband ratings to switch behaviour and competitor analysis. All our systems are available in the cloud as well as on premise.