As a planner at a media agency you primarily make proposals regarding the use of commercials, non-spot advertising and other related forms of radio and television advertising for the advertiser/client for whom you are working. Media Buying Systems provides software to support your daily work processes and to more easily translate your commercial and marketing objectives into media buying objectives.

With the help of MediaView Radio and TvPlan you can easily calculate how many contacts you need to optimally reach your target group. You can map out your market with the assistance of MediaView Report and use all sorts of report formats to quickly see broadcasting station profiles and which broadcasting stations score well in your target group and how you can allocate your available advertising budget.

MediaView TvPlan is an advanced tool for making broadcast time requests in a predetermined format with the broadcasting stations. This process is fully automated. When the broadcast time has been allocated, we offer the tools to determine whether the objectives will be attained. Then you put together a broadcast schedule for your advertiser/client by means of a report that is created entirely in your client¡¦s corporate style. With our completely revamped Radio Request module you are certain to have a module that supports the various radio stations¡¦ latest buying possibilities, which helps you buy broadcast time at favourable conditions.

You can use our monitoring module on a daily basis to check whether you are meeting your objectives and it offers comprehensive adjustment options. After your campaign has run its course, we offer customized reports to help you generate a (comprehensive) evaluation for your client. All information is saved so that all past findings and results can be reviewed and analyzed so that you can optimize your future purchases. And if you need to generate competitive analyses (the so-called Share of Voice report) we can help you there as well. In no time you can see the flights that helped within a specific industry in a certain time period and you know how much reach the flights attained within the target group.

And last but not least, we offer SIM Tv. This module provides optimal support for negotiating 2- and 3-party deals and for determining if you negotiated a good base price. By creating various scenarios, you can see at a glance which scenario best fulfils your objectives.

If this has piqued your interest, please contact us to schedule a no-obligation appointment.